Kinerja UKM Batik di Jawa Timur dari Perspektif Sumber Daya Perusahaan dan Inovasi Produk

Keywords:

Andrias Dwimahendrawan

STIA Pembangunan Jember

Abstract

Abstract— This study aims to explain the effect of company resources and product innovation on company performance. This study uses a quantitative approach with a population of 120 batik SMEs and sampling using the Slovin formula with a total of 92 batik SMEs in East Java. Data analysis using linear regression. The results showed that the variable company resources had a significant effect on company performance with a t value of 2.7 and product innovation had a significant effect on company performance with a t value of 2.2. The originality of this study measures the company's performance from the perspective of resources and product innovation in batik SMEs in East Java. Keywords—: Company Resources; Product Innovation; Company performance; Batik.

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Andrias Dwimahendrawan, STIA Pembangunan Jember

Program Studi Administrasi Bisnis
Title Kinerja UKM Batik di Jawa Timur dari Perspektif Sumber Daya Perusahaan dan Inovasi Produk
Issue: Vol. 1 No. 2 (2020): JAMER
Section Articles
Published: Oct 1, 2020
DOI: https://doi.org/10.33319/jamer.v1i2.31
Author Andrias Dwimahendrawan
STIA Pembangunan Jember
Program Studi Administrasi Bisnis
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How to Cite
Dwimahendrawan, A. (2020). Kinerja UKM Batik di Jawa Timur dari Perspektif Sumber Daya Perusahaan dan Inovasi Produk. JAMER : Jurnal Akuntansi Merdeka, 1(2), 73–76. https://doi.org/10.33319/jamer.v1i2.31
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